Question 3: What have you learned from your audience feedback?

We wanted to incorporate our findings from audience feedback throughout the project. We always shared our work with people from the target audience, so that we would if the things we were creating appealed to them or not. While working on the project, we often got people to come into the editing suite to show them how the video was turning out, so that we could make changes as we went along. When the music video was done, it was shown to different people who were in our target audience.

Over the course of productiton I interviewed several people on what they thought of the video.
When editing the video, we got feedback on what they thought of the video, and this influenced our decisions on how certain elements could be changed. When finished with the music video, I carried out a survey to get feedback on how much the audience enjoyed the video, and I received a positive response.

A chart showing audience feedback on the final music video

Competition added to the website

We also endeavoured to get audience feedback during the editing of the website and album cover. While making the website, multiple people commented that there wasn't enough interactivity on the website. In response to this, we added in a competition for the chance to win a holiday to Ibiza, which is associated with the genre. I also filmed a short video with Mario, who plays Orlando in the music video, the video was filmed as a video blog in which he gave his fans an update about the new album and tour dates.

How the new inside cover looked

In regards to the album, we originally were satisfied with having the part where the disc would go blank, but after we got feedback from someone who said that it looked plain, we reconsidered our design. I had the idea of putting the vinyl disc from Orlando's logo there, which the group all agreed was a good idea. Overall, I would say that audience feedback really helped us when designing things for our project, as often we would not be able to see things in the way our audience would, since we were so involved with everything.




We took into account Blumler and Katz' Uses and Gratification theory when creating out music video, to ensure that it would appeal to our target audience. This theory outlines the different things audiences seek out from media content, this is divided into different sections which applied to our project: Diversion, Personal Identity and Surveillance.

Diversion
I believe that our music video is able to adequately provide diversion for the audience. The narrative itself is enough to entertain the audience, but furthermore the theme of escapism could also appeal to the audience. The surreal imagery allows the audience to become more thoroughly engrossed in the music video's world.

Surveillance
The audience's desire to know more information is targeted by our website. It provides the audience with Orlando's whereabouts and activities, via the social media pages that are integrated into it, such as the Instagram feed. There is also a bio page so that fans can find out more about Orlando's background and lifestyle.

Personal Identity
The audience often take aspects from the media and incorporate them into their own personalities. This is often done through people who they view as role models, usually this includes celebrities in the public eye. We chose to present our artist as aspirational to the audience, mainly through his personality and lifestyle.